Privacy Policy

Privacy Policy

Effective Date: 1 August 2026 Website: www.devbhoomiroadways.com Business Name: Devbhoomi Roadways

Devbhoomi Roadways respects your privacy and is committed to protecting the personal information you share with us while visiting our website, making a travel enquiry, booking a bus ticket or communicating with our team.

This Privacy Policy explains what information we may collect, why we collect it, how we use and protect it, when it may be shared and what choices are available to you.

Google requires websites using Google Analytics to disclose how Analytics collects and processes information. Websites using advertising services may also need to explain the use of cookies by Google and other third-party vendors. (Google Support)

By accessing or using www.devbhoomiroadways.com, you acknowledge the practices described in this Privacy Policy.

Information We May Collect

Personal Information Provided by You

We may collect information that you voluntarily provide while:

  • Booking or enquiring about a bus journey
  • Submitting a contact or enquiry form
  • Contacting us by telephone, WhatsApp or email
  • Requesting information about routes, schedules or fares
  • Making a payment
  • Sending feedback, complaints or suggestions
  • Applying for employment or a business association

This information may include:

  • Full name, mobile number, and email address
  • Travel date, boarding and dropping points, and route selected
  • Number of passengers, passenger names, ages or other booking details
  • Payment or transaction reference
  • Identity-related details where legally or operationally required
  • Messages, feedback and communication records

Please provide only the information necessary for your enquiry or booking.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically through server logs, cookies, analytics tools and similar technologies. This information may include:

  • Internet Protocol address, browser type and version, and device type
  • Operating system and approximate geographic location
  • Pages visited, date and time of access
  • Referring website or search source
  • Time spent on pages, links or buttons selected
  • Website performance and diagnostic data

This information is generally used to maintain security, analyse website performance and improve the visitor experience.

How We Use Your Information

Devbhoomi Roadways may use collected information to:

  • Process bus ticket enquiries and reservations
  • Confirm seat availability and communicate booking details
  • Provide route, fare, schedule and boarding information
  • Send travel reminders or operational updates
  • Notify passengers about delays, cancellations or route changes
  • Respond to questions, complaints and feedback, and provide customer support
  • Process payments and maintain transaction records
  • Prevent fraudulent or unauthorised activity
  • Improve our website, services and passenger experience
  • Measure website traffic and marketing performance
  • Send promotional messages where you have provided consent
  • Comply with legal, tax, regulatory and accounting requirements
  • Establish, exercise or defend legal claims

We intend to use personal information only for legitimate operational, contractual, safety, administrative and legal purposes.

Booking and Passenger Information

Information submitted for a journey may be used to create, verify and manage your booking.

Passengers are responsible for ensuring that the information provided during booking is correct. Incorrect names, mobile numbers, travel dates, boarding points or other details may affect our ability to provide the requested service.

Where a booking is made for another passenger, the person making the booking should have permission to provide that passenger’s information.

Payments and Financial Information

Online payments may be processed through independent banks, Unified Payments Interface providers, payment gateways or other payment-service providers.

Devbhoomi Roadways may receive limited payment-related information, such as:

  • Payment status and transaction identification number
  • Payment amount, date and time of payment
  • Payment method category
  • Refund or cancellation status

We may not directly receive or store complete card numbers, card verification values, banking passwords or Unified Payments Interface personal identification numbers when payments are processed by an independent payment provider.

Payment providers process information according to their own terms, privacy policies and security standards. Passengers should review the relevant provider’s policies before completing a transaction.

Cookies and Similar Technologies

Cookies are small files placed on a visitor’s device to support website functionality, security, preferences, analytics and advertising. Our website may use:

Essential Cookies

These cookies may be required for core website functions, security, booking forms, session management and fraud prevention.

Preference Cookies

These cookies may remember language, location or other website preferences.

Analytics Cookies

These cookies may help us understand how visitors reach and use our website, which pages are viewed and whether technical improvements are required.

Advertising Cookies

Where advertising or remarketing tools are enabled, cookies may be used to measure campaign performance, limit repeated advertisements and display more relevant advertisements.

Visitors may manage or delete cookies through their browser settings. Disabling some cookies may affect website functionality.

Google Analytics

We may use Google Analytics to understand website usage and improve our services.

Google Analytics may process information such as:

  • Device and browser information
  • Approximate location
  • Website interactions and traffic source
  • Session duration and pages visited
  • Cookie or similar online identifiers

Google states that customers using Analytics must inform users about information being stored and, where required, provide an opportunity to grant or deny consent. Google also prohibits customers from sending personally identifiable information to Google Analytics. (Google Support)

We will not intentionally send passenger names, phone numbers, email addresses or payment details to Google Analytics.

Google Ads and Third-Party Advertising

We may use Google Ads or other advertising platforms to promote Devbhoomi Roadways.

Where such services are enabled:

  • Google and other third-party vendors may display our advertisements on other websites.
  • These vendors may use cookies or device identifiers based on previous visits to our website.
  • Advertising cookies may be used for campaign measurement, remarketing or advertisement personalisation.
  • Visitors may be able to manage personalised-ad settings through the relevant provider’s privacy controls.

Google’s advertising guidance requires appropriate disclosure where third-party vendors use cookies or device identifiers for advertising based on previous website visits. (Google Support)

Where legally required, advertising cookies will be used only after appropriate consent has been obtained.

Consent Management

Where required by applicable law, our website may display a cookie-consent banner allowing visitors to accept, reject or manage non-essential cookies.

Google Consent Mode may be used to communicate a visitor’s cookie and advertising consent choices to Google tags. Consent Mode works with a website’s consent banner and does not itself provide the banner. (Google Support)

Visitors from the European Economic Area, United Kingdom or Switzerland may be asked to provide consent for cookies, personalised advertising and certain uses of personal data where required. Google’s EU User Consent Policy requires relevant disclosures and consent for covered uses. (Google Support)

WhatsApp, Telephone and Email Communication

When you contact us through WhatsApp, telephone or email, your communication may also be processed by the relevant communication service provider.

We may retain communication records for:

  • Responding to your request
  • Confirming bookings
  • Resolving complaints
  • Providing operational updates
  • Maintaining service records
  • Preventing misuse or fraud
  • Meeting legal requirements

Promotional WhatsApp, SMS or email messages will be sent only where legally permitted or where consent has been obtained. You may request that promotional communication be stopped.

Operational messages relating to an active booking may still be sent where necessary to provide the requested service.

When We May Share Information

We do not sell or rent personal information to advertisers.

We may share information with trusted parties only where reasonably necessary, including:

  • Bus operators, drivers and authorised operational staff
  • Booking and customer-support providers
  • Payment gateways, banks and financial institutions
  • Website hosting, technology and security providers
  • Communication service providers
  • Analytics and advertising providers
  • Professional advisers, accountants and auditors
  • Government departments, courts, police or regulatory authorities
  • Insurance providers where relevant
  • Successors involved in a lawful merger, restructuring or business transfer

Service providers may receive only the information reasonably required to perform their assigned services and may be subject to contractual, legal or confidentiality obligations.

Legal and Safety Disclosures

We may disclose personal information where reasonably necessary to:

  • Comply with applicable law or a valid legal process
  • Respond to a lawful request from a government authority
  • Protect passengers, employees or members of the public
  • Investigate suspected fraud or misuse
  • Enforce our terms and policies
  • Protect our legal rights, property or services
  • Respond to an emergency involving health or safety

Data Security

We use reasonable administrative, technical and organisational measures intended to protect personal information against:

  • Unauthorised access
  • Misuse
  • Alteration
  • Accidental loss
  • Unlawful disclosure
  • Destruction

However, no website, mobile network, email system, payment system or internet transmission can be guaranteed to be completely secure.

Passengers should not send banking passwords, one-time passwords, card personal identification numbers or Unified Payments Interface personal identification numbers to Devbhoomi Roadways through a contact form, email, WhatsApp or telephone call.

Data Retention

We retain personal information only for as long as reasonably required for:

  • Completing and managing a booking
  • Providing customer support
  • Maintaining business and accounting records
  • Handling complaints, cancellations or refunds
  • Preventing fraud and resolving disputes
  • Meeting tax, regulatory and legal obligations
  • Establishing or defending legal claims

Retention periods may vary depending on the type of information and the purpose for which it was collected. When information is no longer reasonably required, we may delete, anonymise or securely archive it according to applicable requirements.

Your Privacy Choices and Rights

Subject to applicable law, you may request to:

  • Know what personal information we hold about you
  • Correct inaccurate or incomplete information
  • Withdraw consent previously provided
  • Stop receiving promotional communications
  • Request deletion of information where legally permissible
  • Raise a complaint regarding the handling of your information
  • Request information about the purpose for which your data is being used

Some information may need to be retained where required for an active booking, legal obligation, financial record, fraud prevention or dispute resolution.

To exercise a privacy request, contact us using the details provided below. We may need to verify your identity before processing the request.

Children’s Privacy

Our website and passenger transportation services are not intended to collect personal information directly from children without involvement from a parent, guardian or responsible adult.

Where a minor travels with us, booking information should normally be submitted by a parent, guardian or authorised adult.

A parent or guardian who believes that a child has submitted personal information without appropriate permission may contact us to request review or deletion, subject to applicable legal and operational requirements.

Third-Party Websites and Services

Our website may contain links to third-party websites, maps, social-media platforms, payment providers, accommodation providers or tourism services.

Devbhoomi Roadways does not control the privacy, security or content practices of independent third parties. A visitor leaving our website should review the privacy policy and terms of the third-party service before submitting information.

The presence of a link does not necessarily imply that Devbhoomi Roadways endorses or accepts responsibility for that third party.

Social Media

We may maintain profiles on platforms such as Facebook, Instagram, YouTube or other social networks.

Information shared publicly through comments, reviews, posts or messages may be processed according to the privacy practices of the relevant platform.

Please avoid publishing ticket numbers, payment information, identity documents, mobile numbers or other sensitive details in public comments.

International Visitors

Our services are primarily intended for passengers travelling within India. However, our website may be accessible internationally.

Where information is processed or transferred across borders through hosting, analytics, advertising, communication or payment providers, appropriate safeguards may apply according to the provider’s arrangements and applicable law.

Changes to This Privacy Policy

Devbhoomi Roadways may update this Privacy Policy to reflect:

  • Changes in our services
  • New booking or payment features
  • Changes to website technologies
  • Updates to Google services
  • Changes in legal or regulatory requirements
  • Changes in our operational practices

The revised policy will be published on this page with an updated effective date. Visitors are encouraged to review this page periodically.

Contact Devbhoomi Roadways

For privacy questions, corrections, complaints or requests concerning personal information, contact:

Devbhoomi Roadways

Please include “Privacy Request” in the subject line of your email and provide sufficient information to help us identify and respond to your request.